Deliver more for your clients.

Maximise valuePlan for resilienceValue public outcomesTarget net zeroEmbed climate thinkingInclude uncertaintyMaximise valuePlan for resilienceValue public outcomesTarget net zeroEmbed climate thinkingInclude uncertainty
AIM in Consulting

AIM in Consulting

AIM is the investment optimisation platform used by infrastructure owners across water, gas, highways and multi-utility sectors to plan smarter, more transparent investment strategies.

If you advise organisations in any of these areas, helping them decide how, where and when to invest, AIM can give you a clear advantage.

It brings speed, precision and clarity to your modelling, helping you deliver better insights, stronger business cases, and more confident recommendations.

AIM is a platform, not a consulting service, and our role is to support you with the technical backup you need to get the most from it.

Using AIM to deliver for your clients

Using AIM to deliver for your clients

Probit was established with a clear conviction: that infrastructure investment decisions could, and should, be made with more clarity, rigour and confidence.

When we started out on the AIM journey, many organisations were still relying on spreadsheets, static reports, or portfolio-level models to decide how billions in capital would be spent. The process was slow, opaque, and often shaped more by assumptions than by evidence.

We believed there was a better way. So we set out to build a platform that could bring together risk, performance, cost and regulatory alignment, and optimise those decisions at the level of individual assets.

That platform is AIM. It was designed from the ground up to meet the specific challenges of capital-intensive infrastructure sectors, and has been refined and expanded ever since in collaboration with our clients, partners and regulators.

Today, AIM is used across the UK and internationally by organisations responsible for managing water, gas, roads and other critical assets. And we're still driven by the same principle that started it: better data, better models, better decisions.

TetraTechWales & West UtilitiesCity of DetroitThames WaterBristol WaterCadent GasNational HighwaysVictoria DTPDwr Cymru Welsh WaterTetraTechWales & West UtilitiesCity of DetroitThames WaterBristol WaterCadent GasNational HighwaysVictoria DTPDwr Cymru Welsh Water
ICSNorthumbrian WaterSevern TrentARUPInterstate 595AECOMJacobsSouth West WaterICSNorthumbrian WaterSevern TrentARUPInterstate 595AECOMJacobsSouth West Water

AIM. A robust competitive advantage in consulting.

When you're advising clients on high-stakes investment decisions, speed, clarity, and credibility matter.

AIM gives you all three, with the modelling power to back them up.

AIM's advanced engineering enables it to simulate millions of investment scenarios in minutes.

It then leans on the exceptional capabilities of the Gurobi optimisation engine used by global leaders in finance, logistics and energy to select the optimal scenario.

This lets you move faster from analysis to insight, and from insight to recommendation.

Compared to traditional approaches — spreadsheets, static tools, or off-the-shelf platforms — AIM offers serious advantages:

Faster turnaround

Rapid modelling means quicker insight and better client responsiveness.

Transparent, configurable logic

Models can be reviewed, adjusted and explained clearly.

Asset-level optimisation

We believe in transparency, openness and shared understanding. Our platform, like our working style, is designed to be clear and controllable.

Adaptable frameworks

Valuation methods, risk weightings and constraints can be tailored per engagement.

Full control of your models

No hidden logic, no proprietary barriers, and no need to come back to us to make changes.

“AIM gives Tetra Tech a more flexible, transparent and scalable way to help our transportation clients plan road maintenance. With AIM we are able to test different funding options, explain the consequences clearly, and focus investment where it delivers the most value.”

Bryan PalsatTransportation Asset Management Manager, Tetra Tech

How Probit supports you.

You lead the engagement. We support the platform. Our role is to help you succeed with AIM, without getting in the way.
We offer targeted support to help you deliver more value to your clients, faster and with less friction:

Implementation support and onboarding — get AIM up and running efficiently for you or your clients

Training and knowledge transfer — so your team can work independently, not rely on us

Advanced configuration advice — for complex regulatory, risk or valuation scenarios

Data integration assistance — including SAP, Maximo, GIS, BI and other client systems

Second-line technical support — we're here when you need us for technical or modelling escalations

Interested in using AIM?

Get in touch. There's no formal partnership process — just a powerful platform, a proven support model, and the shared objective of better decisions for infrastructure owners.

Let's Talk